If you’re like me-I really like data and analytics-it can be a bit overwhelming. Do Facebook likes matter? What about web visits? Should you even worry about bounce rate? ![]() This will allow you to re-allocate budget and resources to improve macro-conversions on your website.With all the data available to marketers these days, it’s tough to determine what really matters. Now that you’re tracking both micro and macro conversions on your site internally and across online marketing channels, you will have a much clearer picture of how your brand is performing online. ![]() Here’s a tutorial on setting up goals for your site in Google Analytics:
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